Sunday, 29 December 2013

Positive and negative representations

Positive and negative representations

This print advert represent women as they are weak and they have to work under men’s which you could see in the slogan “show her it`s a men world “The main aim of this print advert is to represent women in the negatively. This would target the men’s less as this would mainly be aimed for the women’s so that they could know how the women would to be behave or  how to be like with men’s .As the  demographic is shown men are power and the women are weak .
              

This print advert represent women as they are they hard worker, also that men looks forward to them. As the slogan is “so the harder a wife works, the cutter she look”. The main target audience women as they are hard workers and that they would have to care about beauty as so that the men would forward for them. This represent the women’s positively.

Monday, 2 December 2013

Sunday, 1 December 2013

Appeal
The appeal that I have chosen is childhood as you could see the two children   on the box trying to show that it how there cornflakes standout and that it made for children

Sunday, 10 November 2013

The first media advertisement is  a clip
http://youtu.be/NwCn-D5xFdc
I like this video  as it has so many activities going on and as at the end it turn simple as we'll it interesting to watch

The second media  advertisement is imageThis great advertisement because it focus on the phone as this is the main advertisement  

Monday, 14 October 2013

essay in my book

EWS (Extreme Wide Shot)
The view is so far from the subject that he isn't even visible. Often used as an establishing shot. 


VWS (Very Wide Shot)

The subject is visible (barely), but the emphasis is still on placing him in his environment. 


WS (Wide Shot)

The subject takes up the full frame, or at least as much as comfortably possible.
AKA: 
long shotfull shot


MS (Mid Shot)

Shows some part of the subject in more detail while still giving an impression of the whole subject.


MCU (Medium Close Up)

Half way between a MS and a CU.

CU (Close Up)

A certain feature or part of the subject takes up the whole frame.


ECU (Extreme Close Up)

The ECU gets right in and shows extreme detail.

Cut-In

Shows some (other) part of the subject in detail.


CA (Cutaway)

A shot of something other than the subject.


Two-Shot

A shot of two people, framed similarly to a mid shot.



(OSS) Over-the-Shoulder Shot

Looking from behind a person at the subject.

Usually refers to a shot of the interviewer listening and reacting to the subject.

Point-of-View Shot (POV)

Shows a view from the subject's perspective.

1 . Extreme long shot
This can be taken from as much as a quarter of a mile away, and is generally used as a scene-setting, establishing shot. It normally shows an EXTERIOR, eg the outside of a building, or a landscape, and is often used to show scenes of thrilling action eg in a war film or disaster movie. There will be very little detail visible in the shot, it's meant to give a general impression rather than specific information.
The extreme long shot on the left is taken from a distance, but denotes a precise location - it might even connote all of the entertainment industry if used as the opening shot in a news story.
2. Long Shot
This is the most difficult to categorise precisely, but is generally one which shows the image as approximately "life" size ie corresponding to the real distance between the audience and the screen in a cinema (the figure of a man would appear as six feet tall). This category includes the FULL SHOT showing the entire human body, with the head near the top of the frame and the feet near the bottom. While the focus is on characters, plenty of background detail still emerges: we can tell the coffins on the right are in a Western-style setting, for instance.
3. Medium Shot
Contains a figure from the knees/waist up and is normally used for dialogue scenes, or to show some detail of action. Variations on this include the TWO SHOT (containing two figures from the waist up) and the THREE SHOT (contains 3 figures...). NB. Any more than three figures and the shot tends to become a long shot. Background detail is minimal, probably because location has been established earlier in the scene - the audience already know where they are and now want to focus on dialogue and character interation. Another variation in this category is the OVER-THE-SHOULDER-SHOT, which positions the camera behind one figure, revealing the other figure, and part of the first figure's back, head and shoulder.
4. Close-Up
This shows very little background, and concentrates on either a face, or a specific detail of mise en scène. Everything else is just a blur in the background. This shot magnifies the object (think of how big it looks on a cinema screen) and shows the importance of things, be it words written on paper, or the expression on someone's face. The close-up takes us into the mind of a character. In reality, we only let people that we really trust get THAT close to our face - mothers, children and lovers, usually - so a close up of a face is a very intimate shot. A film-maker may use this to make us feel extra comfortable or extremely uncomfortable about a character, and usually uses a zoom lens in order to get the required framing.
5. Extreme Close-Up
As its name suggests, an extreme version of the close up, generally magnifying beyond what the human eye would experience in reality. An extreme close-up of a face, for instance, would show only the mouth or eyes, with no background detail whatsoever. This is a very artificial shot, and can be used for dramatic effect. The tight focus required means that extra care must be taken when setting up and lighting the shot - the slightest camera shake or error in focal length is very noticeable.


Camera Angles

The relationship between the camera and the object being photographed (ie the ANGLE) gives emotional information to an audience, and guides their judgment about the character or object in shot. The more extreme the angle (ie the further away it is from eye left), the more symbolic and heavily-loaded the shot.
1. The Bird's-Eye view
This shows a scene from directly overhead, a very unnatural and strange angle. Familiar objects viewed from this angle might seem totally unrecognizable at first (umbrellas in a crowd, dancers' legs). This shot does, however, put the audience in a godlike position, looking down on the action. People can be made to look insignificant, ant-like, part of a wider scheme of things. Hitchcock (and his admirers, like Brian de Palma) is fond of this style of shot.
2. High Angle
Not so extreme as a bird's eye view. The camera is elevated above the action using a crane to give a general overview. High angles make the object photographed seem smaller, and less significant (or scary). The object or character often gets swallowed up by their setting - they become part of a wider picture.
3. Eye Level
A fairly neutral shot; the camera is positioned as though it is a human actually observing a scene, so that eg actors' heads are on a level with the focus. The camera will be placed approximately five to six feet from the ground.
4. Low Angle
These increase height (useful for short actors like Tom Cruise or James McAvoy) and give a sense of speeded motion. Low angles help give a sense of confusion to a viewer, of powerlessness within the action of a scene. The background of a low angle shot will tend to be just sky or ceiling, the lack of detail about the setting adding to the disorientation of the viewer. The added height of the object may make it inspire fear and insecurity in the viewer, who is psychologically dominated by the figure on the screen.
5. Oblique/Canted Angle
Sometimes the camera is tilted (ie is not placed horizontal to floor level), to suggest imbalance, transition and instability (very popular in horror movies). This technique is used to suggest POINT-OF-View shots (ie when the camera becomes the 'eyes' of one particular character,seeing what they see — a hand held camera is often used for this.

Camera Movement
A director may choose to move action along by telling the story as a series of cuts, going from one shot to another, or they may decide to move the camera with the action. Moving the camera often takes a great deal of time, and makes the action seem slower, as it takes several second for a moving camera shot to be effective, when the same information may be placed on screen in a series of fast cuts. Not only must the style of movement be chosen, but the method of actually moving the camera must be selected too. There are seven basic methods:
1. Pans
A movement which scans a scene horizontally. The camera is placed on a tripod, which operates as a stationary axis point as the camera is turned, often to follow a moving object which is kept in the middle of the frame.
2. Tilts
A movement which scans a scene vertically, otherwise similar to a pan.
3. Dolly Shots
Sometimes called TRUCKING or TRACKING shots. The camera is placed on a moving vehicle and moves alongside the action, generally following a moving figure or object. Complicated dolly shots will involve a track being laid on set for the camera to follow, hence the name. The camera might be mounted on a car, a plane, or even a shopping trolley (good method for independent film-makers looking to save a few dollars). A dolly shot may be a good way of portraying movement, the journey of a character for instance, or for moving from a long shot to a close-up, gradually focusing the audience on a particular object or character.


4. Crane Shots
Basically, dolly-shots-in-the-air. A crane (or jib), is a large, heavy piece of equipment, but is a useful way of moving a camera - it can move up, down, left, right, swooping in on action or moving diagonally out of it. The camera operator and camera are counter-balanced by a heavy weight, and trust their safety to a skilled crane/jib operator.

5. The Aerial Shot

An exciting variation of a crane shot, usually taken from a helicopter. This is often used at the beginning of a film, in order to establish setting and movement. A helicopter is like a particularly flexible sort of crane - it can go anywhere, keep up with anything, move in and out of a scene, and convey real drama and exhilaration — so long as you don't need to get too close to your actors or use location sound with the shots.

Tuesday, 8 October 2013


What sounds are conventional to Action/Adventure?
the sound they used are music and

Explain how music can be used to build up tension.
by making fast and when  action over the sound comes slower they have music.




Suggest how sound is used to attract its target audience.
by the tension it creates by sound sound being  in a fast pace and 

Sub Genre

FILM & SUB-GENRE
MAIN COLOURS USED
MAIN ACTORS
AGE RATING
SYNOPSIS
MAIN IMAGES USED ON POSTER
CONVENTIONS OF ACTION/ADVENTURE USED
Example:
Red
(crime)


Red, black and orange
Bruce Willis, Morgan Freeman, John Malkovich, Helen Mirren
15
When his peaceful life is threatened by a high-tech assassin, former black-ops agent Frank Moses reassembles his old team in a last ditch effort to survive and uncover his assailants.
Serious/angry facial expressions, guns
Colour red, guns, big named actors, CIA


Iron man3


Red ,blue,gold

12A
It when his wife get kidnapped by villain and need to use his armour to rescue her.
Serious/angry ,armours
Armour ,big named actors, machinery


Hulk incredible   


green




12A
How the hero identify and had to protect the one who he loved
Sad,
Fight, machinery


Man of steel


Red ,blue
Henry Cavill
Amy Adams
Russell Crowe
Michael Shannon
Kevin Costner

12A


He has to rescue the world from the villain destroying it.
Serious


Avenger
assemble


Blue ,red, black ,green


12A
Hero coming together and saving the earth

Fight, machinery ,guns



Spiderman


Red,blue
Tobey Maguire
Kirsten Dunst
James Franco
Willem Dafoe
Rosemary Harris
12A
He get bitten by spider  then he get power of spider and kill his best brother father
mysterios
Fight ,technology





  1. What similarities can you note between the sub genres? (at least 3)they us the same weapons
  2. What differences can you note between the sub genres? (at least 3)it depending on what type of sub-genre you could have  you fit in the action /adventures film.
  3. Although they have different sub-genres, do the plots contain any similarities? How do they follow the codes and conventions of an Action Adventure film? 
  4. Watch the trailers for each of your chosen films. How do you know that these sub genres are a part of Action Adventure films? Think about sound and the pace of the editing. 













Monday, 23 September 2013

 Media Homework action adventure
1)the title of the film is hancock , it was released in 2008 .the film was directed by Peter Berg,thestar of the film is smith
2)the sub genreof thefilm comedy
3)the plot of the film secret that he does his before life
4)the character is feel  lonely,aggressive,truthful,honest.he is coverntional  hero because he safe the public
5)the agonist in the film is prisoner ,he is very  agreesive,he is the conventional  all villain because he  try to kill the hero
6?)There none other conventional character  in the film
7) the main si gnisers in the film revealed it is action/adeventure
8) the sounded that has is known diegesis
9)the type of eqmera  sort  do you scenes is in a fast past ,to get the audience  attention